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Introduction
Our Philosophy
1. Curated Excellence
2. Visual Coherence
3. Local Insight & Global Vision
4. Long-Term Partnership
5. Narrative-led Communication
The space of SEPIA is located at the iconic Bund in Shanghai, where neutral tones and classical Eastern- inspired decor blend modern artistic language with traditional architectural space —offers brands a serene, circular space for display, dialogue, and discovery. Visitors can step back in time and history at SEPIA, experiencing the seamless fusion of aesthetics and architecture, while immersing themselves in a contemporary artistic atmosphere.
Our fascination with contemporary phenomena is another reason we chose the Bund as our location. We continuously explore the emerging talents and creative energies brewing beneath the surface of mainstream culture. In an era where norms are constantly being challenged, there are always new, authentic, and experimental ideas that continue to be disrupted.
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SEPIA Showroom
Curated Display, Strategic Sales
1. Full-season wholesale
service (12-36 month
partnership model)
2. Tailored sales strategy
and pricing consultation
3. Access to our curated
buyer network (300+
trusted partners)
4. Bilingual sales team
with deep market
understanding
5. Display design and
visual merchandising
during the showroom
season
6. Real-time feedback and
sales data to guide
brand development
SEPIA SHOWROOM operates as a seasonal wholesale showroom based in Shanghai, offering a refined platform for designer brands to connect with China’s top-tier buyers. With a strong focus on materiality, narrative, and visual presentation, we create an immersive display experience that aligns with each brand’s DNA.
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PR & Communication
Full-spectrum communication support
1. Mediapitching&articleplacement
2. KOLseeding,influencercampaigns
3. ChineseSocialmediaoperations
4. Eventcuration,brandlaunchsupport
With deep roots in the fashion and creative industries,
SEPIA’s PR & Communication division offers tailored
strategies that bridge brands with China's evolving cultural
and consumer landscape. We craft thoughtful narratives,
manage cross-platform
communications, and connect our
clients with influential media, tastemakers, and communities.
Our expertise spans press relations, KOL seeding, event
curation, and long-term brand building — all grounded in
an editorial sensibility and an instinct for cultural relevance.
Whether supporting our in-showroom brands or collaborating
with external partners, we offer full-spectrum communication
support designed to elevate brand identity and expand reach
in the Chinese market and beyond.
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Creative Studio
Creative Agency & Expertise
1. Creative studio
2. Bespoke campaigns
3. Collaborative projects
4. Innovative solutions
As a creative studio, SEPIA specializes in producing bespoke campaigns and collaborative projects that merge art, design, and storytelling. We work with brands and artists to create compelling narratives that resonate with global audiences, with a particular focus on amplifying female voices. Our agency thrives on pushing the boundaries of creativity, offering innovative solutions that bridge cultural and artistic disciplines.
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Avenue Rental
Key Services:
1. Curated Portfolio
2. Creative Integration
3. Flexible Solutions
Beyond a simple venue, Avenue Rental offers a portfolio of meticulously curated spaces designed to be the perfect canvas for your next project. We understand that environment is foundational to storytelling.
Our distinctive locations—ranging from minimalist studios and industrial lofts to elegant showrooms and intimate galleries—are selected for their architectural character, superior acoustics, and exceptional light. Each space serves as a neutral yet inspiring backdrop, ready to be transformed to align with your unique creative vision.
We provide more than four walls. Our full-spectrum service includes seamless technical support, bespoke styling, and on-site coordination, ensuring a flawless production environment. Integrated with SEPIA’s creative studio and PR expertise, Avenue Rental is the ideal partner for fashion shoots, editorial productions, product launches, intimate exhibitions, and tailored brand experiences.
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